Trust Seal and Seal-in-Search, why are they important?
Norton Trust Seal –
The Norton Trust Seal is a dynamic, animated graphic that displays on Web pages secured by Symantec SSL Certificates and Web sites authenticated by Symantec. When users click the Norton seal, a verification page opens that contains information about your organization, the status of your malware scan, and SSL Certificate details.
The Norton Trust Seal is an indispensable tool in your effort to improve your customers’ perception of safety and trust when they do business online. Displaying the seal on your Web site can help reassure visitors. In recent tests, 65% of consumers agree that a Web site displaying the Norton™ Secured Seal is “safe to browse and won’t give me a virus”, more than any other online trust mark. (Symantec Consumer Research) When customers feel secure, they are more likely to convert from visitors to customers and less likely to abandon your shopping cart.
Symantec customer case studies have shown an increase in transactions when the Norton seal was displayed. To maximize click through to your shopping cart, show customers that they can trust the link, trust the site, and trust the transaction with the Norton seal present at all stages of the purchase process. In recent tests, 94% of respondents were likely to continue an online purchase when they viewed the Norton™ Secured Seal during the checkout process, more than any of our competitor’s trust marks. (U.S. Online Consumer Study, February 2011).
Symantec Seal in Search –
When customers browse online, they often find a long list of Web sites vying for their business. Seal-in-Search™, a feature exclusive to Symantec SSL Certificate solutions and the Norton™ Secured Seal, puts the Norton seal next to your link to show that your Web site is trusted by Symantec.
Symantec is the leading SSL provider and the most recognized trust mark on the Internet. Before Seal-in-Search, Web site visitors had to follow a link to see if a Web site was trusted by Symantec. Seal-in-Search brings the value of the Norton™ Secured Seal to search results, so that Web users are able to trust your link before they click. Seal-in-Search is seen by consumers who use browsers enabled with a free plug-in, as well as on partner shopping sites and product review pages.
